Glossary & Taxonomy
Use the canonical product vocabulary for motions, operators, operation types, channels, and setup surfaces.
Use this page as the canonical vocabulary
These definitions are the shared language for the product. Feature guides should point back here instead of redefining the same terms differently.
Operator
What it means: The human co-worker who reviews work, approves moves, clears blockers, and engages the market where judgment matters.
Where you see it in the app: You see the operator role most clearly in the queue, blocked work, inbox, and account ownership decisions.
Related guides: How Operator Works, How Next Actions Work
Motion
What it means: The primary user-facing workflow object. A motion defines the premise, owner, channel path, and operating scope for a specific type of market work.
Where you see it in the app: The UI still uses some agent terminology in a few places, but the product-level concept is the motion.
Related guides: Set Up Your First Motion, Set Up Your Workspace
Agent
What it means: An implementation and settings term that still appears in parts of the product, especially around account agents and legacy research-agent surfaces. In practice, this usually maps to a motion or a motion-owned system worker.
Where you see it in the app: You will still see Account Agents, research-agent pages, and agent-run history in parts of the app.
Related guides: Set Up Your First Motion, How Operator Works
Prospect Operations
What it means: Work that helps find and engage new prospects who fit the motion.
Where you see it in the app: You see this in motion discovery, next-action recommendations, queue review, and inbox handoff.
Related guides: How Prospect Operations Work
Visibility Operations
What it means: Work that helps the operator join relevant public conversations outside narrow ICP filtering so the market sees the brand in the right places.
Where you see it in the app: You see this in public conversation opportunities, visibility rows, and company or topic-driven discovery.
Related guides: How Visibility Operations Work
Content Operations
What it means: Work that helps the operator formulate, draft, review, and promote regular content to build awareness, authority, and brand presence.
Where you see it in the app: You see this in content planning, drafting, routing, and content-op work items.
Related guides: How Content Operations Work
Workspace
What it means: The account-level context where motions, senders, settings, integrations, and operators live.
Where you see it in the app: Workspace setup defines ownership, permissions, and the first operating boundaries.
Related guides: Set Up Your Workspace
Sender
What it means: The identity Audienti uses to perform outbound work, such as a LinkedIn account or inbox.
Where you see it in the app: Sender health determines whether the system can safely move from planning to execution.
Related guides: Connect Social Accounts, Autopilot
Social Account
What it means: A connected account that provides access to a channel, sender path, inbox surface, or automation controls.
Where you see it in the app: You manage these in Social Accounts and use their health and queue controls to decide whether automation is safe.
Related guides: Connect Social Accounts, Autopilot
Next Action
What it means: The system’s best current recommendation for what should happen next for a person or conversation, based on the truth it has now.
Where you see it in the app: You see next actions in Operator and prospect-level review surfaces.
Related guides: How Next Actions Work
Fit Score
What it means: A 1 to 4 score for how well a person matches the motion's offer and ICP: 1 High fit, 2 Moderate fit, 3 Low fit, and 4 No fit.
Where you see it in the app: You see fit scores in prospect review, pipeline sorting, queue decisions, and fit rationale surfaces.
Related guides: Offers, ICPs, and Targeting, Lists & Pipeline, How Next Actions Work
No fit
What it means: The score-4 stop condition for ordinary prospecting. Outside transition motions, No fit people do not move forward in automation and may be moved inactive as not fit when they are unengaged.
Where you see it in the app: You see No fit in fit filters, pipeline cleanup, queue eligibility, and autopilot gating. In transition motions, imported relationships are assumed valid, so No fit is informational instead of an automatic stop.
Related guides: Offers, ICPs, and Targeting, Autopilot, How Next Actions Work