When to use prospect webhooks

Prospect webhooks are for systems that already know which list a prospect should enter and can send one normalized prospect per request.

Implementation checklist

  • Create a dedicated endpoint for each target list rather than sharing one generic URL.
  • Use a user API token that belongs to someone who can access the target account.
  • Validate the payload shape against the accepted field list before going live.
  • Watch the recent deliveries panel after launch to catch schema or auth failures early.

Operational warning

A webhook is only useful if the receiving list and follow-up workflow are already defined. Set that up first in your workspace guide.

Related guides