Configure Integrations
Connect external systems and account-level integrations without breaking sender operations.
Purpose
Integrations affect account-wide behavior. Connect them when there is a defined use case, owner, and expected sync or delivery outcome.
Prerequisites
- The account that should own the integration.
- The downstream workflow that needs the data or endpoint.
- Credentials with the minimum scope required for the workflow.
Steps
- Connect only the integration needed for the current workflow.
- Verify connection health and last sync state after setup.
- Document the downstream consumer before exposing inbound endpoints or external automation.
- Review integration status during weekly account maintenance.
Verification
- The integration belongs to the correct account.
- The connection status and last sync are expected.
- Any webhook or sync consumer has a clear owner.
Common mistakes
- Connecting CRM data before deciding which lists or stages will receive it.
- Sharing one webhook endpoint across unrelated workflows.
- Ignoring last-sync health after the first successful connection.
If you are passing prospects into Audienti from another system, continue with the prospect webhook guide.