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New Project

Tips

Project = folder for your work (client or campaign).

Keywords = phrases to track.

Good keywords are:

  • Your brand names (i.e. BMW)
  • Competitor brand names (i.e. Volkswagen)
  • Unique industry terms (i.e. DSLAMs)
  • Buying signal terms + what you do (i.e. "social media recommendation")
  • Geography + what you do (i.e. social media DMV)

With segments, you can filter this list down to remove the noise. So, match broadly, then filter.